Mission, Vision, Core Values

Mission:

We believe in improving lives and communities through fitness.

Vision:

Our vision is to dominate the Sacramento area as the best resource for fitness products, knowledge and inspiration with premium customer service, expansive community outreach, and a commitment to professional development

Core Values:

Relentlessly and Passionately Pursue:

Community
Boldly embrace all and create a healthy and vibrant community

Empowerment
Fearlessly live to empower, inspire and improve yourself and others

Knowledge
Pursue it, grow it and share it with reckless abandon

                      Fun                        
Revel in your work, make time to play and create happiness

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